Think small to do BIG

In a day we make 35,000 decisions, these pass through a filter called the Amygdala. This tiny almond shaped part is responsible for the majority of our decisions and is emotionally driven.


Through our learnings from psychology and behavioural

economics; our strategies are built to influence decisions.

Our brains have two sections.

One is rational and the other is irrational.

Even though we choose to call ourselves rational, majority of our decisions are taken by our irrational brain

Understanding the rationalities and irrationalities

Humans have emotions and to treat them as mere data points is not right. Instead, we try to create a bridge between the conscious and subconscious sides of human behavior.

We created our proprietary P.R.I.D.E. framework to compliment this line of thinking and

create human-centric solutions

that work in the real world.
Here's how our framework works



Our Framework Explained - P.R.I.D.E.

Perspective Audits

We start by decoding the perspectives that shape human behavior. Here, we look at people in their true form instead of relying on stereotypes. The behavioral insights obtained, help us identify problems faced by our clients and their customers.


Your business is unique, and so are our strategies. To do that, our strategies are based in thorough research which are developed by combining behavioural insights with qualitative research, heuristic analysis and data analytics. 


Our team of engineers, marketers and analysts collaborate to break down problems to their finest detail. We maximize the possibilities of solutions, which are then narrowed down to those that are critical for your business. 


Navigating through assumptions and biases, we design human centred solutions that are embedded in research, analytics and psychology. 


Strengthened by a deep understanding of your business and our evidence based insights, we create strategies that are logical, actionable, easy to implement and strike a balance between data and intricate human behavior

Our Insights

Interested in knowing more? Download our Case Study 

Conversion Optimisation on the homepage - How to get a 120% increase in conversions

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